LYFT | do your city right
After establishing a brand identity highlighting Lyft’s “Y,” we launched a 360 campaign diving into the “how.”
To accompany the launch of bikes, scooters, and transit in the app, we showcased Lyft’s many ways to get you there, encouraging people to both appreciate and invest in their cities with Lyft.
The campaign spoke to urban audiences nationwide and included OOH, print, video, web, digital, email, and social.
