Headlines

At Lyft, they called me “the headline assassin.” Here are a few I have written and liked.

Lyft | Devour your city

An un-aired campaign designed to remind city-dwellers of the joys of urban living — and how rides from Lyft can support them.

Lyft | What’s Missing?

When the MTA slammed Williamsburg with the news they’d be cleaved from Manhattan for more than a year, we comforted and commiserated with the people of Brooklyn by providing a proposed solution at lyftpan.com. The concept of dropping Lyft’s “L” to amplify the missing L train was courtesy of two brilliant coworkers of mine; I was looped in to nail a couple hero lines.

Lyft | Event Programs

For events like Sundance Film Festival and NYC Pride, Lyft always leaped at the opportunity for audience-targeted messaging.